Posts Tagged ‘ devon ’

Google Maps – Advice with local listings

Do a search on Google – “web design in barnstaple”. A map will appear on the right hand side of the page showing a selection of website design businesses based in Barnstaple. These don’t appear here by chance. They have been added to Google Maps or Google Places. However, there are a number of things that can be done by you or your SEO company to help improve how your business ranks locally.

In no particular order:

  • Make sure your business address matches the listing on Google Maps. For example if your company has a Bideford address, it will be difficult to appear under searches in Barnstaple.
  • Similarly this is the same for your phone number. If you are in Barnstaple, make sure you use a 01271 number on your website and on your Google listing. Google will recognise this.
  • Make sure your business is assigned to the correct categories (these can be selected from Google Places)
  • Make sure you have verified ownership of your business on Google Maps
  • Have a decent presence in the key online directories, such as Yell
  • Have your town/city and county listed in the page title of your Google Places landing page
  • Your domain name is important.  If your business is in the UK, a .co.uk domain name is favourable to local listings
  • Google Places likes very much if clients review your services

There a of course many other factors, some of which are completely out of your control.   But the importance of appearing highly in the local searches could have a massive impact on the success of your business, so its certainly worth getting your web designer or SEO company to look into this for you.

Also bear in mind that Apple has confirmed it is dropping Google Maps from its next version of its operating system, so no doubt you will need to consider this come the end of 2012.

Advertisements

Content Management Systems

Its a common problem that we as a company encounter.  A business approaches us.  They had their website built 2/3/4/5 years ago, but the web designers have disappeared into thin air, or have gone off travelling around the world.  They are now stuck with a website that they have no access to; no changes can be made, no updates to contact details; no new pictures; no new pages.  Nothing.

All is not lost however.  Its quite possible to get log in details for domains and hosting space.  This will allow a new web designer to step in and install a content management system (or CMS) so that your business never loses control of its website ever again.

CMS allows you to log in and make changes to the website without breaking the overall look and feel, nor can it damage the navigation.  CMS is either a free service, or for full control you will need to pay a monthly fee.

Even though we are a UK based company, we recommend the excellent  CushyCMS which offers both a free and paid for service (about £20 per month).  One word of warning however… despite its claims of ease of use, these systems can be difficult to implement initially, which is where we come into play.  WillcoxMedia specialises in installing content management systems, making it easy for you to edit and create new pages on your website.   We can also usually find access to domain names and hosting space which you do not have any details or passwords for.

In future, make sure your company always keeps a copy of its registration details, hosting accounts and any access codes that you may require.

Award Winning Website

The Pilton Story (www.thepiltonstory.org)  recently won the “community archive of the month” award.

Each month the Community Archives website (http://www.communityarchives.org.uk/page_id__1084_path__0p6p.aspx)  highlights archives of a particular interest.

The Pilton Story is now into its 3rd month of operation and we expect to see further considerable improvements to the current website and database.

New Website Launch

Just letting you know that WillcoxMedia will be launching a brand new website on May 21st 2012.

www.willcoxmedia.net offers website design and computer services to businesses across North Devon.

Welcome to our blog and our new website.